Fort Knox MWR is looking to revive the Fort Knox Summer Concert for the first time since 2016, and the decision was made to get beyond the Fort Knox gates for feedback.
“We’re looking to be good community partners,” said Fort Knox NAF Support Services Chief Brian Prokes. “We’re looking for community engagement, and we wanted to get the beat of the community and what they’re looking for for programs that we offer on Fort Knox.”
Participants were asked for opinions on potential artists they would like to see perform at the concert and other logistical decisions such as prices, parking, and experience.
“This was the sixth session that we’ve had, so we had over 100 folks engaged in these focus groups, and we feel like we’ve got a pretty good data set,” Prokes said.
Prokes said Fort Knox MWR wants an event like the concert to be about partnership rather than competition.
“We’re not looking to replace what’s going on outside of our gates, but we’re looking to augment on things that are not necessarily offered in the communities, and so this way with interacting with the folks that are outside the gates we feel like that we’re offering them something and we can be another resource for entertainment for them,” Prokes said.
The feedback from the focus groups puts the selection of a headliner one step closer.
“We’re close to a decision point on who we’re going to tailor our search for for talent, and I expect that in the coming weeks that will be identified and we’ll be full-scale marketing with specific names,” Prokes said.
Fort Knox says all proceeds from the concert “are directly reinvested into quality-of-life programs here at Fort Knox, positively impacting the lives of those who dedicate themselves to serving our nation.”